The Concept
The Power of Diversity brochure was commissioned by international law-firm, Patton Boggs LLP, for use in business development, marketing, and recruiting initiatives. The concept of the brochure was to unconventional approach at defining the sometimes cliché word, diversity. We decided to format the piece in a way that would be reminiscent of vocabulary flashcards we all played with in elementary school.
Please Touch
Each page contains a unique definition, which coordinates with the information on the back of that page. The final printed piece was “soft coated” to provide a suede-like feeling in order to encourage viewer interest. The goal was to create a stand-out piece for use at trade booths therefore I focused on innovative print techniques and bright colors to complement the message of the brochure.
